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Airline Visual Identity 1945-1975, by M. C. Huhne
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A super stylish journey: The ultimate sourcebook for the best airline graphic design
This edition rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the “golden age of flying.” It provides an unprecedented outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning presentations of hundreds of spectacular aviation posters, other illustrations and photos.
Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern identity branding programs which took place in the same period.
The Standard Edition of the successful Premium Edition of Airline Visual Identity 1945-1975 contains all of the information and almost all of the images, but in a leaner format and at a more affordable price. In its Premium Edition, the book has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, etc.
- Sales Rank: #75218 in Books
- Published on: 2015-11-01
- Original language: English
- Number of items: 1
- Dimensions: 12.20" h x 1.27" w x 9.20" l, 5.20 pounds
- Binding: Hardcover
- 384 pages
Review
"A meticulous overview of the vivid posters and design elements of the leading airlines." (The New York Times, August 27, 2015)
"Intriguing for the parallels it evokes between the glamour of the Jet Age and the halo around computing today - both are the result of designers whose talents transcended the product itself." (New Republic, April 27, 2015)
"The perfect 'Mad Men'-era eye candy." (The Boston Globe, April 25, 2015)
About the Author
Matthias C. Hühne: the author is a property developer and owner of Callisto Publishers. His primary occupation since graduating from Harvard College in 1989 has been the development of high quality commercial and residential real estate projects. Hühne left his position as project manager with U.S. real estate pioneer Gerald D. Hines to found his own award-winning development company in 1996, and an architectural services firm a few years later. He collects and supports modern art as well as North American native art, and takes a special interest in commercial design and the history of architecture. So far, Huhne's books have received numerous glowing reviews in leading media around the world.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Buy this standard edition for the power of content, the premium edition for the glory of expression.
By Openbar
Cunard's "Getting there is half the fun!" slogan survived in our minds well past the steamship age into the first half of the mass airline transport age. This book tells you how and why.
Lacking the knock-down, stunning graphics of the Airline Visual Identity: 1945-1975 Premium Edition it does have nearly all the same content (384 pages in the standard edition, 436 pages in the premium edition). The posters are there, just not reproduced with the expensive (and beautiful) processes that make the premium edition a collector's piece.
What you do get is an enormous volume on the development of corporate identity and branding in the airline industry, coupled with background on the professionals involved--the graphics designers, the illustrators, the marketers--and the decisions they faced.
I'm going to spend a lot of time in this book and, in a year, it will be worn, full of dog-eared pages and sticky notes, and marked by coffee spills and muffin crumbs. (Should I admit paint spills, too, because I plan to keep this book in the studio for inspiration?) By then, I hope to be able to afford the Premium Edition, too, just to have and hold in my permanent library for the beauty of its content.
0 of 1 people found the following review helpful.
Great Alternative to the Orginal!
By Charlie Kent
A graphically beautiful book, showing posters and adverts from a time when travel was a pleasure and not a chore. This is a great alternate to the more expensive edition,. This book is a must for any advertising, aviation, Mid-Century design fan!
0 of 2 people found the following review helpful.
Four Stars
By Marty
Really good book - very thankful that I didn't buy the deluxe version because this is a great compromise
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