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The bestselling textbook to understanding health research, updated and expanded
Research Methods in Health Promotion provides students and practitioners with essential knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. Now in its second edition, this bestselling textbook has been updated with more recent research methodologies and additional information on sampling, participatory and survey research, and qualitative data analysis. The entire research process is covered, with specific points relating to both qualitative and quantitative research. By breaking the daunting process of research into simple and well-defined steps, this user-friendly text encourages students to think about research as a sequential process and provides explanations that facilitate better understanding of each step in the research process. A separate set of chapters cover the more quantitative methodological areas including designs, measurement, sampling, and data analysis in depth, giving readers the understanding they need to apply in practice.
This book also provides applied chapters that illustrate the practical aspects of the research process, along with other critical information including grant writing and scientific writing.
- Evaluate the ethics, design, analysis, and interpretation of research
- Identify and understand the key components of research studies
- Analyze and interpret the results of experimental and survey research designs
- Understand the process of publishing a research report and constructing a grant proposal
Research Methods in Health Promotion is ideal for both undergrad and graduate methods courses in health promotion and public health.
- Sales Rank: #484465 in eBooks
- Published on: 2015-02-18
- Released on: 2015-02-18
- Format: Kindle eBook
Review
"…a useful textbook for introductory courses addressed to university students and to professionals working in the field of health promotion…" (PsycCritiques, 09/06/2007)
From the Back Cover
A THOROUGHLY UPDATED EDITION OF THE BESTSELLING GUIDE TO HEALTH PROMOTION AND RESEARCH
Research Methods in Health Promotion provides students and practitioners with essential knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. This book presents an easy-to-follow, complete approach to research.
In this Second Edition, the authors have updated their popular text with new content and features that make Research Methods in Health Promotion more engaging, more relevant, and more comprehensive. Updates include:
- New chapters on community-based participatory research, large-scale surveys, and qualitative data analysis
Recent examples and cases encompassing all levels of health promotion, from individual to structural New pictures, graphics, chapter previews, and definitions of key concepts to enhance the learning experience Renewed emphasis on global health promotion and the integration of public health with environmental health Expanded content related to new sampling methods, various types of triangulation, and cost-benefit analysis Research Methods in Health Promotion presents information in a clear, readable way, keeping jargon to a minimum and encouraging readers to reinforce what they have learned by considering discussion and practice questions. The result is a demystification of research methods that anyone in the field of health promotion will find indispensable.
About the Author
LAURA F. SALAZAR, PHD, is an associate professor and associate dean for research at Georgia State University's School of Public Health.
RICHARD A. CROSBY, PHD, is the Good Samaritan Endowed Professor and Chair in the College of Public Health at the University of Kentucky.
RALPH J. DiCLEMENTE, PHD, is Charles Howard Candler Professor of Public Health and associate director, Emory Center for AIDS Research at Emory University.
Most helpful customer reviews
13 of 13 people found the following review helpful.
The best help to understanding / conducting public health research
By Sara K. Head
As a graduate student in public health, this book has been an incredible asset to my education. It was first introduced to me as the text for a research methods course in 'Health Behavior', but I've used it repeatedly since then in writing my thesis, abstracts, and journal articles. Specifically, the book includes a step by step breakdown of the research process... in writing my thesis, this step by step design turned a very intimidating and overwhelming task into something much more organized and enjoyable.
Because the book is structered well, it is both an ideal introduction for those new to behavioral science and as an aid to more advanced professionals writing for scientific journals. Statistics are approached in a very comfortable manner, and each chapter is brightened with a cartoon explaining things 'in a nutshell'.
Overall, the book is an invaluable resource and I'll continue to refer to it throughout my career.
0 of 0 people found the following review helpful.
Pretty neat
By Joann Pierre
The book was clean with some highlighted parts. I would recommend this book to any persons interested in research and trying to understand the basic principals to research methods.
0 of 0 people found the following review helpful.
Boring
By Emma Napolitano
Too dry, had a very difficult time forcing myself to read this for a class - but I suppose a book about research methods is difficult to make interesting.
See all 16 customer reviews...
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